Proposal
We have the sensation that within the art sector there's a widespread tendency to fixate on products from the part of both the sender, the receiver and the distributor. By using the word proposal - to address the meeting between the participants and the audience - we want to find a more open approach to that which is being presented. We believe that it can facilitate both sharing and appropriating that which is being presented if we call it a proposal.
What does a proposal signify to us? We suggest that a proposal has the potential to provide the receiver with the possibility to leave their own conditions for a little while. To understand what is being proposed we must first listen to the proposal. The listening in itself is a kind of open reception where we let ourselves to be affected. To understand what the proposal suggests we have to see it from its own perspective, e.g. we need to tune in with it (what is its history? where does it come from? in which context are we located? etc). We need to allow ourselves to listen without identifying, what we are receiving is the becoming of the proposal. By approaching the proposal on its own terms, there is a possibility that we ourselves start to produce meaning, we are becoming activated.
Please note that the choice of word is an attempt to find approaches (to art) that mean something to us.


When I read the description/suggestion of what the receiver needs to do to understand the proposal ("see it from its own perspective/.../ tune in with it what is its history ? etc. listen without identifying") I associate immediately to the role of a psychotherapist, how the therapist has to listen to the client without preconceptions, tune in... and then start to find/produce meaning. It gives me a new viewpoint for my art to use the metafor of the receiver/the audience as the therapist. The artist needs the audience's/the listeners' presence for the art/the proposal to be meaningful. The receiver as well as the therapist co-creates meaning. It turnes the assymmetry around – who is in charge, or has the more power? who gives, who creates?
/Emma Nordlund
it is all about sharing
i guess
I guess